Joining forces with Global Custodian to create co-sponsored research is a way to demonstrate thought leadership and expertise in a specific area of the market.
Global Custodian will help you create a unique questionnaire and will identify a target audience for a timely and topical research study. A portion of the study results will appear in Global Custodian (print and electronic versions), and readers will be directed to your company for the full details of the research, giving you a chance to communicate directly with interested members of the global securities services industry.
Elements of a co-sponsored research study can include the following:
- Questionnaire development (20-30 questions)
- Selection of names from the Global Custodian database of industry professionals
- Programming of questionnaire for online response
- Solicitation and collation of responses
- Response calculation and delivery to you in Excel or PDF format, and PowerPoint presentation
- Design of 4-page co-sponsored piece in Global Custodian magazine, including story and charts, with quotes from your firm
- PDF file of results as published
- Editorial mention of research in the daily newsletter, with a link to the piece
- Availability of a senior Global Custodian editorial or research executive to present the findings to your clients, prospects or internal staff
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