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media kit 2012
 
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Demographics
GEOGRAPHIC BREAKDOWN
North and South America 40%
US 34%
Latin America 3%
Canada 2%
Caribbean 1%
Europe 40%
UK 18%
Western Europe 19%
Eastern and Central Europe 3%
Middle East/Asia/Pacific Basin 20%
Middle East 1%
Asia 14%
Australia and New Zealand 2%
Africa 3%
Audience Demographics
AUDIENCE DEMOGRAPHICS
Custody 38.5%
Institutional Investors 14.1%
Hedge Fund Managers 12.5%
Prime Brokers 6.6%
Broker/Dealers 6.0%
Investment Consultants 5.0%
Mutual Fund Managers 4.4%
Mutual Fund Administrators 2.0%
Securities Lending and Financing 1.9%
Hedge Fund Administrators 1.7%
Systems Providers 1.3%
CSD/CCP Officials 0.6%
Others 5.4%
BUY-SIDE CONTACTS
Director.. 482
CFO 465
COO 417
Head 280
CEO 224
CTO 25
Chief.. 23
Chair.. 9
Other 2437
  • 4,372 up to date buy-side contacts in all, of which 2,068 are hedge funds and 2,304 long only fund managers
  • 1,935 of the 4,372 (44%) are “C-level” (ie. CEO, COO, CFO, CIO, CTO, Chairman etc level)
BUY-SIDE GEOGRAPHIC BREAKDOWN
North America 2008
South America 135
Europe 688
United Kingdom 599
Australia 111
Asia 693
Africa 138

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