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Media Kit

Introduction
The AI Integrated Media Approach
Editorial Calendar
Demographics
Events
Ad Specification & Rates
Sponsored Sections
Co-Sponsored Research
Reprints
Inserts & Booklets
GC.com
GC.com Advertising
GC.com Ad Specs
GCTV
Sponsored Videos & Roundtables
GC Webcasts
GCLegends.com
Contact Info
media kit 2012
 
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Inserts & Booklets
INSERTS
An insert is a sponsored, stand-alone informational illustrated text bound or glued into Global Custodian magazine. It is designed to be removed easily and retained by readers. Inserts offer a powerful combination of high visibility and extended shelf life. They represent a high-impact way to build awareness of a product set rapidly.

Advantages:
  • Prominence: Immediately grabs hold of readers’ attention.
  • Customizable: Allows marketers to customize their message.
  • Useful: Delivers value to clients and builds goodwill.
  • Thought leadership: Demonstrates expertise in, and command of, a particular topic.

Specifications:
  • Inserts can be either 2- or 4-sided
  • Writing, editing and design services available, if required
  • 500 reprints included free - PDF not included
  • 2-sided insert is $23,000 net rates (writing, editing, design services extra)
  • 4-sided insert is $35,000 net rates (writing, editing, design services extra)
  • Allow 4 weeks lead time

BOOKLETS
Leverage Global Custodian’s unparalleled knowledge of the securities services industry to create customized booklets on specific industry topics. These programs are a high-profile, cost-effective way to demonstrate your company’s grasp of a particular topic area while also adding value to prospects and clients. Booklets also represent tremendous marketing collateral, with a shelf life that can add months and even years to marketing effectiveness.

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