Global Edition | Australia Edition
Advanced

Media Kit

Introduction
The AI Integrated Media Approach
Editorial Calendar
Demographics
Events
Ad Specification & Rates
Sponsored Sections
Co-Sponsored Research
Reprints
Inserts & Booklets
GC.com
GC.com Advertising
GC.com Ad Specs
GCTV
Sponsored Videos & Roundtables
GC Webcasts
GCLegends.com
Contact Info
media kit 2012
 
Get PDF Version
Get Full Media Kit PDF
Building Thought Leadership:
The AI Integrated Media Approach
introduction
Conduct a
Research Study:
"Next Generation of Target Maturity Funds"

Reach: Survey 500 or 2,000 key decision makers

Impact: Use survey data to show insight and leadership
Hold a Webcast on survey results

Reach: 250 to 500 attendees

Impact: Direct leads for sales team to act on, new business leads
Conduct a Roundtable Interview with key executives on research results

Reach: 15,000 to 50,000 print and online circulation

Impact: Firm positioned as thought leader on research topic
Feature a Sponsored Video with a executive discussing highlights of research

Reach: 50,000 for branding and 1,000 "views"

Impact: Position your executive as the thought leader in the industry
Speak at AI Conference

Reach: 500 key prospects in face-to-face environment

Impact: Position your executive as the thought leader in the industry
Targeted Promotion and PR via our websites and e-letters to build awareness and site traffic

Reach: 50,000+ for branding and 1,000+ directly to your website

Impact: Drive traffic and “downloads” and cross promotion

Login